Media Investment Management
is the largest media investment management company focusing
on Romanian ethnic media in the United States.
was formed with the goal of consolidating the media
planning, implementation and research of a highly fragmented
ethnic media landscape into a single client resource. This
combination offers unrivaled service in traditional and non-traditional
areas of media. Its focus is on attracting and retaining the
best talent, and developing the best systems and tools
to guide its clients towards reaching their strategic and marketing goals.
As a company focused primarily on Romanian ethnic media, we
work hard to develop and apply our best practices
across a diversified network of ethnic media outlets. With
its scale, RoMedia is better able to amortize the high cost
of world-class advertising, brand and system development for
clients targeting the 1.1 Million Romanians living in the
Our objective is to secure and deliver
competitive advantage for clients in a media niche fragmented
beyond recognition. This demands creative, intelligent thinking
and unparalleled buying power. RoMedia via its media
investment management services delivers both.
Securing competitive deals and managing
our clients' media investment is fundamental for RoMedia and
our critical volume ensures favored customer status with ethnic
media owners. RoMedia
goes above and beyond traditional media planning and buying.
We are able to redefine media and approach it from a broader
perspective, by incorporating expertise from our creative
and distribution services together with our specialist research
This approach allows us to deliver the
clients brand message to the consumer through the most
effective media. Critically, we ensure this delivery is accountable
and relevant to our clients' business and marketing objectives.
unique working process ensures a consistent and thorough approach
to delivering media investment management solutions. This
process is our operational backbone, supplemented by the industry
skills and practices of professionals with distinct sensitivity
to the peculiars of the Romanian ethnic market.