Media Investment Management

RoMedia is the largest media investment management company focusing on Romanian ethnic media in the United States.

RoMedia was formed with the goal of consolidating the media planning, implementation and research of a highly fragmented ethnic media landscape into a single client resource. This combination offers unrivaled service in traditional and non-traditional areas of media. Its focus is on attracting and retaining the best talent, and developing the best systems, tools and insights to guide its strategic, tactical, and implementation operations. As a company focused primarily on Romanian ethnic media, we work hard to develop, identify and apply our best practices across a diversified network of ethnic media outlets. With its scale, RoMedia is better able to amortize the high cost of world-class advertising, brand and system development for clients targeting the 1.5 million Romanians living in the United States.

Our objective is to secure and deliver competitive advantage for clients in a media niche fragmented beyond recognition. This demands creative, intelligent thinking and unparalleled buying power. RoMedia – via its media investment management services – delivers both.

Securing competitive deals and managing our clients' media investment is fundamental for RoMedia and our critical volume ensures favored customer status with ethnic media owners. RoMedia goes above and beyond traditional media planning and buying. We are able to redefine media and approach it from a broader perspective, by incorporating expertise from our creative and distribution services together with our specialist research units.

This approach allows us to deliver the client’s brand message to the consumer through the most effective media. Critically, we ensure this delivery is accountable and relevant to our clients' business and marketing objectives.

The RoMedia’s unique working process ensures a consistent and thorough approach to delivering media investment management solutions. This process is our operational backbone, supplemented by the industry skills and practices of professionals with distinct sensitivity to the peculiars of the Romanian ethnic market.