We are defined by our
devotion to brands
We are the largest marketing communications network focusing
on the Romanian ethnic media in the United States. As brand
managers, we work to leverage the brands of our multinational
clients targeting the 1.1 Million Romanians living in the
United States by combining local know-how with a deep understanding
of the target audience’s mentality, creating powerful
campaigns that address the ethnic market needs while still
reinforcing the universal brand identity. Through the affiliation
with Sarmis we leverage a wealth of top-rated expertise in
the communications spectrum, such as design, research, public
relations, identity, retail marketing, sales promotion and
new media.
We believe in brands. In their power.
Their value. Their increasingly important place in consumers'
lives. More than just a goodwill entry on a corporate balance
sheet, a brand is the single most important asset any company
has.
We believe our job is to help clients
build and promote enduring brands that live as part of the
consumers' lives and command their loyalty and confidence.
We believe that our role is to create
attention-getting messages, attuned to the Romanian ethnicity,
that make a promise consistent and true to the brand's image
and identity. Messages reinforced by guiding actions, both
big and small, that deliver on that brand promise. To the
specific ethnic audience. At all times.
This is what our clients get from us:
strategic insight and business applications along with creative
communication solutions.
"One
cannot discover new islands unless one has the courage to
lose sight of the shore"
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